World Branding Forum

The homegrown chain has risen to Malaysia’s leading coffee brand ahead of Starbucks. It is considering an initial public offering of its domestic operations. The aim is to fund expansion and strengthen brand momentum across key urban centres. Market chatter suggests the IPO could help diversify funding sources and attract international partners. Moreover, the deal […]

The best of summer isn't over yet. Whether you're squeezing in a last-minute holiday, exploring local walking trails, or spending lazy afternoons in the garden, now is the perfect time to enjoy the outdoors with your dog. With warm temperatures still around, having the right products on hand can make all the difference. Here are seven summer essentials every dog owner needs f...

Created for Indian specialty coffee brand Lungo Coffee, The Old Tape by Ismatt Dosanjh reimagines a limited-edition rum barrel-aged coffee as a nostalgic keepsake. Inspired by the discovery of an old cassette tape, the packaging blends analogue culture, storytelling, and craftsmanship to celebrate the value of time, memory, and slow living.

Watsons, the flagship health and beauty brand of AS Watson, has unveiled Watsons Evergreen, as part of AS Watson’s 185th anniversary celebrations. To elevate its significance and create a consistent and credible expression across markets, Watsons partnered with the Pantone Color Institute™, the world’s leading authority on colour. Combining Watsons’ rich heritage with Pantone...

Alo names Bella Hadid as the star of its latest campaign, linking her debut to the roll-out of its pre‑fall collection on Tuesday. Rooted in yoga and mindfulness, the LA wellness brand frames the collaboration around presence and self‑acceptance instead of performance. The company says Hadid, a born‑and‑raised Angeleno, has been a loyal customer and […]