Wordstream

Your business needs customers. Customers can’t buy from a business they’ve never heard of. Promotion is how you close that gap. The competition for attention is real: the SBA’s Office of Advocacy counts more than 36 million small businesses in the US as of its 2025 profile, most of them fighti...

LinkedIn Ads is one of my favorite platforms. I suggest it to nearly every B2B client we work with and the non-B2B folks as well!

That said, I find that LinkedIn is the platform I hear the most failures from. Many, many people come to me and say they tested on LinkedIn, but they just couldn’t make it work. More often than not, it’s only because they tried to apply best...

It used to be that marketers could take a beat in January, reflect on the year before, and (preflect?) on the trends to come.

But marketing marches much faster now. To finish the second half of the year strong, we need to think about the shifts from the first six months and what they mean.

Many of the trends I’ve tracked from Q1 and Q2 are, of course, AI-motivat...

They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School…

So in this article, I’m going to eq...

Most businesses trying to show up in AI-generated answers are focused on their website. They’re tweaking copy, adding FAQ sections, and maybe looking into schema markup. That work matters, but it covers maybe 40% of how generative AI actually decides what to surface and who to credit when someone asks it a question.

Generative AI reads the entire web’s picture of your ...