WildBrain

Seasoned licensing executive Koichi Yamamoto joins from Paramount Global as Commercial Director in Tokyo to spearhead growth and build partnerships in key market Tokyo & London – 11 August 2026 – WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is furthering its expansion across Asia-Pacific (APAC) with the opening of its first-ever office in Japan. ...

New year-long brand campaign kicked off during San Diego Comic-Con weekend with Purrfect Pets Pawp Up pet adoption event in partnership with The Animal Pad Toronto – July 29, 2026 – WildBrain, a global leader in family entertainment, has launched Purrfect Pets, a new year-long brand campaign celebrating the beloved animal companions of Strawberry Shortcake and her Berry Besties....

Amsterdam & London – 28 July 2026 – Mercis BV and WildBrain CPLG, a trusted licensing partner for leading brands worldwide, are expanding their relationship to include Location-Based Entertainment (LBE) rights for Miffy and Friends across China, Southeast Asia, South Korea and the Middle East, with opportunities in Europe and the U.K. on a case-by-case basis. Under the new a...