Web3 CMO Stories

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AI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single conversation, visibility is no longer the finish line. Recommendability is. I sit down with And...

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Institutions finally got their Bitcoin ETFs, then many proceeded to buy the top and sell the bottom. That one detail says a lot about how unprepared “professional” money can be in a cyclical crypto market and why investors need a better model for cr...

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You can chase every new AI tool on the timeline and still end up further from what your customers actually want. After going back to a 2019 interview with Canva Co-Founder & CEO Melanie Perkins, I’m struck by how little the core principles have ...

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Most founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then watch it stall because the market never hears the story in a way that makes action feel ob...

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93% of LinkedIn company pages didn't grow last year. That headline sounds like an algorithm problem. I see something more interesting: a belief problem. When personal profiles earn roughly the same impressions as company pages yet drive 63% more eng...