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Once a post says Scheduled, you should be able to stop babysitting it. You got the copy approved, picked the time, and moved on to the next client. Then the client asks why yesterday’s post never went live. Scheduled social media posts fail to publish when a credential expires, somebody changes access, or the network […]

Norstella unites the industry’s most trusted pharma intelligence brands—Citeline, Evaluate, MMIT, Panalgo, Skipta, and The Dedham Group—behind one mission: getting life-saving therapies to patients faster. Its AI engine powers smarter decisions across forecasting, clinical trial design, market access, and patient activation. Managing the social strategy for Norstella and its ...

The first sign that a reporting dashboard has lost your trust often comes during a client call. You sent the report on Tuesday. Two days later, someone opens the same Instagram post and asks why their reach figure is higher than yours. You say you’ll check it, and from then on you open the native […]

How can a social media plan fit your team today and blow the budget four months later? A plan can hold every profile and seat you have now but fail when one client, one hire, or one security request arrives. Your headcount can stay flat while the client list grows. Your profile count can also […]

A post can be ready to publish, but the approval you need is buried in an email thread. The scheduler still shows the post as waiting. Your team then has to confirm which version the client saw and copy the decision back into the scheduler. Until somebody does that, the post can’t move. A client […]