Subscribe to VDB’s news feed.
Click on “Follow” and decide if you want to get news from VDB via RSS, as email newsletter, via mobile or on your personal news page.
Subscription to VDB comes without risk as you can unsubscribe instantly at any time.
You can also filter the feed to your needs via topics and keywords so that you only receive the news from VDB which you are really interested in. Click on the blue “Filter” button below to get started.
Title: VDB Business Strategies Articles
Gold has always carried emotional weight in jewelry. It represents value, permanence, heritage, and luxury. But when gold prices rise sharply, that emotional value starts colliding with a very practical customer concern: price.
For jewelers, this creates a different kind of sales challenge. The issue is not simply that merchandise costs more. The bigge...
Technology is becoming a larger part of how jewelry retailers, wholesalers, and manufacturers operate. From jewelry websites and online marketplaces to ring builders, diamond search tools, virtual inventory, APIs, and in-store sales platforms, the industry is investing more heavily in digital solutions.
But the real value of jewelry technology is not simply having more...
For most diamond shoppers, the experience begins with a familiar list of shapes.
Round. Oval. Cushion. Emerald. Pear. Marquise. Radiant. Princess.
Those classic shapes will always matter. They are the foundation of diamond buying and selling. But sometimes, a customer, designer, brand, or manufacturer wants to explore something that does not fit neatly in...
For years, diamond search has been built around filters.
Shape. Carat. Color. Clarity. Cut. Lab. Price. Availability.
For trade professionals, those filters are familiar. For consumers, they're overwhelming. And for jewelry businesses building modern digital experiences, the traditional model is rigid in ways that no longer match how people shop, source, ...
Most jewelry websites do not underperform because of poor design.
They struggle because someone assumed the work was done.
The concept of a one time website build is attractive. Pay once, launch, and consider the project complete. For jewelry retailers selling engagement rings, custom pieces, or large diamond inventories, that model can feel like control....