Varsity Branding

Food is personal. It’s tied to comfort, choice, memory and quality of life, which is why dining has become one of senior living’s biggest opportunities to elevate the resident experience. And as consumer expectations continue to evolve, communities have an opportunity to look beyond what’s on the plate and consider how emerging food and beverage trends can inspire more variet...

The following is a recap from Varsity’s Roundtable, a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

Most older adults say they w...

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The future of senior living may depend as much on what happens beyond a community’s walls as what happens inside them. As providers look to serve more older adults and strengthen their role in the broader community, many are rethinking how campuses connect with the neighborhoods around them. That means creating places that encourage everyday interaction, celebrate local ident...

Growth doesn’t stop with age, but it often begins with stepping outside your comfort zone. That was the topic in a recent episode of Varsity’s Roundtable Talk. In that conversation, Derek sat down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge, and what cold-water immersion can teach us about resilience, he...