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"This traffic is nothing. It is a rounding error."
Kurt and Paul pulled 24 months of raw order data from 10 established Shopify stores: 94 million sessions, 2.2 million orders, $274 million in revenue. They went looking for the AI shopping revolution and found 0.1% of revenue. The catch: those referrals convert better than any other channel, and getting ready for them ...
"Man, what didn't I get wrong? It's so much harder."
Brian Nolan sold his SaaS company Sellbrite to GoDaddy. Then he bought Darren & Phillip, an Australian dog apparel brand built around viral matching dog-and-owner bathrobes, and found out that owning a store is a different beast than building software for stores. The founder was the face of the brand, and she lef...
Kurt pulled the agentic sales numbers on a store doing $1.8 million a month. ChatGPT drove $4,200 of it. So he dragooned business partner Paul Reda into an unscripted reaction to Shopify's Editions announcements. No pre-cleared questions, no talking points, just two people who've optimized eight-figure stores for AI search comparing notes on what's actually real.
They ...
"It's an in-house, ready-to-go agency. Which is free for all merchants."
That's how Sachin Malhotra, Shopify's Director of Product for Merchant Marketing, describes Campaign Autopilot, the new AI marketing tool Shopify just announced as part of Editions. It sets up your ad accounts, syncs your catalog, and runs Meta Advantage+ checkout campaigns inside the guardrails y...
"Being on Shopify means you get access to agentic automatically, out of the box."
Your store is already selling inside ChatGPT, Copilot, Gemini, and Shop, whether you've noticed or not. Aaron Glazer, Director of Product at Shopify, joins Kurt to explain Agentic Storefronts, the new Admin experience that finally makes that presence visible and controllable.
The b...