The Soul of Seoul

Last Updated on August 13, 2026 Jeju Island grows tea all over, a lot more places than most tourists visiting the island ever realize anyway. OSULLOC (오설록) built the museum and the marketing that made Jeju green tea fields (제주 녹차밭) famous worldwide, and it has absolutely earned the reputation it has. It’s delectable to be sure. But OSULLOC is one option when you’re looking fo...

Last Updated on August 4, 2026 When most people think of visiting OSULLOC in Jeju, they picture the famous Tea Museum on the island’s west side. It has become one of Jeju’s best-known attractions, with tour buses arriving throughout the day and visitors lining up for green tea ice cream and souvenirs. But there’s now another OSULLOC destination, one on the east side of the is...

Last Updated on August 3, 2026 There are plenty of places in Insadong selling T-shirts covered in Korean flags, cartoon tigers, and the word “Seoul” or “KOREA” splashed across the front. Every now and then, though, you stumble across something completely different. I love stopping into the smallest of antique shops, the goods shop where something just stands out different fro...

Last Updated on July 24, 2026 I started noticing this cute little whimsical caricature studios popping up all branded the same and started wondering where these sort of nostalgic photobooths got their start. If you have spent any time scrolling Seoul travel content lately, chances are you have seen one of their caricatures. They are hand-drawn portraits, a little exaggerated ...

Last Updated on July 21, 2026 Coming to Korea, I thought I knew how to spot sugary food. I certainly didn’t expect so many Korean foods to be sweeter than the versions I grew up eating. I grew up in the United States, after all. We practically invented neon-colored cereal, frosting that glows in the dark, and desserts so sweet they make your teeth hurt just looking at them. S...