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The Shelf, a Data-First Influencer Marketing Company: Award-Winning Influencer Marketing, Built for Performance | The Shelf
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Key Takeaways One of the most useful questions you can ask during creative development is: Why would someone share this? Meta identifies five distinct motivations behind why people send content to others: The Gift, The Mirror, The Idea, The Gossip, and The Mood. The strongest creator campaigns often tap into multiple motivations, but identifying the…
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Early Halloween marketing is becoming the new seasonal strategy for major brands. Over the past week, I’ve started receiving Halloween marketing from major retailers. At Lowe’s, I saw displays previewing the oversized lawn décor coming for Halloween, complete with QR codes inviting shoppers to explore the larger assortment online. Terrain has already launched its Halloween…