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Today Michael is coming to you solo recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC.
The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS...
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your...
Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you.
Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three...
Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale.
They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day.
Topics include ...
In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing.
Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations.
He also shares a clever hack for training the AI to scr...