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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.


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Chris Schaeffer - http://www.chrisschaeffer.com

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This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

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In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. 

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Google is changing TCPA bidding and this will affect everyone!

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Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset.

Joey Bidner - https://joeybidner....


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Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?

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For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black ...


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