The Midlife Entrepreneur

This week Jo sits down with Melisse Shaban, CEO of Aramore, a US-based longevity science company, to share three ways to innovate when everyone else is copying you in a low-barrier, noisy market. First, Melisse advises pursuing technical innovation by identifying unmet, unknown, or evolving needs, and reframing familiar problems (such as “longevity” versus “anti-aging”) while...

This week Jo speaks with Antonia Philips, a pediatric nurse and co-founder of Nursem, an award-winning handcare brand created to solve the cracked, bleeding hands caused by constant handwashing with harsh antiseptics. Antonia shares how she and her husband Jonny spent seven years researching and testing products (including Manuka honey) while raising three children and contin...

This week Jo speaks with Rosie Nixon, coach, founder of Rosie’s Reinvention Retreats and author of The PRO Method, about three ways to avoid burnout before it derails you and your business. Rosie explains burnout as a workplace-based syndrome where demand outstrips recovery, often showing up as insomnia, irritability, anxiety, overwhelm, low motivation and reduced creativity....

This week Jo sits down with Vivien Wong, co-founder of Little Moons, to discuss how the brand introduced mochi ice cream to the UK in 2010, grew from restaurants into FMCG, and scaled after going viral on TikTok during the pandemic with user-generated “Tesco adventure” videos that drove immediate purchase. Vivien shares the operational strain of a sudden “hockey stick” demand...

This week Jo sits down with Kate Waterfall Hill, a leadership coach, author, podcaster and creator of 'Linda the Bad Manager', to share three ways to attract more clients using TikTok. First, Kate advises making TikToks and shifting mindset by recognising that business owners and decision-makers are on the platform, then creating content that educates, entertains and engages ...