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Title of The Better Fundraising Company: "Better Fundraising | Increase Your Fundraising Capacity"
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I’d like to give you permission to not worry about something. (As a Fundraiser, you have plenty to worry about already.)
So… don’t worry about “developing younger donors.”
The biggest reason a person becomes a generous donor has nothing to do with any nonprofit. People become generous donors because they age into it:
They reach their p...I’ve written before about how making sure your fundraising is “authentic” isn’t always useful.
And here’s a new idea: to grow, most nonprofits must do things that do not feel authentic.
Keeping detailed records about each major donor does...Here’s another reason to keep a fundraising campaign going even if you reach your goal: not all of your pledges will be fulfilled.
If you’re counting pledges towards your goal, you’re operating on faith that they will all be fulfilled – which doesn’t alwa...
Say you’re running a campaign to raise a specific amount of money, and you reach your goal before the end of the campaign.
Should you stop the campaign, or slightly change your messaging and keep going?
My vote: update your messaging and KEEP GOING!
Here’s why:
Your campaign is working. Every donor that has given you a g...If you look at the detailed results of a lot of fundraising campaigns, a simple pattern emerges:
If you make it easier, more people will donate.
Look at these data-driven examples:
If you remove links to your social media feeds from your website’s donation page, more people will give. Why? It’s easier