TechWyse Internet Marketing

As of 2025, ecommerce accounted for 23% of retail sales worldwide, with a strong tendency toward growth over the next five years. And while brick-and-mortar retail is still going strong, it cannot be denied that the internet has take...

You’ve built an email list, set up automations, and planned a campaign. Before you press send, though, you need to know whether each contact gave your business permission to hear from you through that channel.

Two of Canada’s key privacy and electronic marketing laws set the rules behind that question. PIPEDA, along with substantially similar provincial privacy legisla...

Email marketing is one of the most effective ways to attract and convert leads in your sales pipeline. In fact, email marketers typically generate $40 for every $1 spent on their campaigns. 

Businesses in any industry, from tech to marketing, can benefit significantly from email marketing campaigns. In particular, SaaS companies can use email marketing to attract, conv...

For years, Google Search has followed a familiar pattern. You enter a query, browse a list of results, compare a few websites, and choose the one that best answers your question. While that experience still exists, Google is rapidly transforming how people discover information with the introduction of

For a long time, third-party cookies handled a large share of digital measurement behind the scenes. They followed browsing activity across websites and sessions, helping marketers manage retargeting, attribution models, audience building, and frequency controls with relatively little friction.

Now those systems are far less stable.

Browsers continue restricting...