Streaming Media

Streaming Media Connect returned this week with six dynamic keynotes from NASA+, Google, TiVo, BallySports, Wowza, and TwelveLabs, and peak-form panels on refining your live streaming playbook, tuning latency, matching ads to content, scaling streaming architecture, curbing churn, leveraging AI in personalized content discovery, innovating streaming UX, optimizing QoS and QoE, a...

Broadcast is entering an era of resource discipline: every dollar of production capability must answer for its utilization. The industry assumes only two answers: spend more and stack equipment, or scale down to "good enough." We believe that the assumption that shifting to "lightweight" production means accepting trade-offs is false.

At that $30 CPM, the current and near-term supply of CTV inventory translates to roughly $80 billion in annual media value in the U.S. alone. That puts connected TV in the same order of magnitude as the largest advertising channels in the world.

On Tuesday, Aug. 11, Revry's Alia J. Daniels, DCG's Crystal Foote, Servers.com' Bradley Lewington, and Sargeway's Sarge Sargent will join Dataxis' Oph?lie Boucaud, Principal Analyst, Dataxis for the?Streaming Media Connect panel "Match Game: AI, Ad Tech, and Contextual Advertising." This panel of ad tech and ad strategy experts provides a snapshot of the current and evolving sta...