In a recent Startup Pedia podcast, serial entrepreneur and Puresta founder Hityash Dhingraa revealed the secret behind building a D2C brand in beauty and skincare.
According to him, the foundational step is moving away from D2C 1.0 (where brands like Mamaearth or mCaffeine exist) to adapting core FMCG principles.
"I will probably go back to the FM...