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Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it.

In this episode, I sit down with Matthew Kubick of


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What does it look like to build a CPG brand when you’ve already seen both success and failure?

Kristoffer Quiaoit, founder of Good Journey Foods, sh...


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Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing, athlete-owned brand distributed across the country.

In this episode,


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Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down with Yuval Selik, co-founder and CEO of


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Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it.

In this conversation, I sit down with Duncan Alney, founder of


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