SocialPilot

I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish the first sentence. Someone tells me they know they should be doing more with social media. They just haven’t gotten around to it, or they tried it for a few weeks last year and let it slide.

I never push back on that part. What I tell them instead is that the...

How much does Hootsuite cost right now? If you’ve searched Hootsuite pricing recently, you’ve probably gotten a different answer every time. One guide quotes $249 for the top plan, another quotes $399, and a third skips an entire tier without mentioning it exists.

But in reality, the real number comes down to your team size, not just which plan you pick. Hootsu...

Facebook stopped counting itself.

Sometime after 2023, Meta quietly stopped reporting how many people use Facebook. So every “Facebook has 3 billion users” stat you have read since is quoting a figure the company itself

You shot the video. You picked what felt like the right size. You uploaded it to Instagram, then TikTok, then YouTube. And somehow it still came out cropped on one platform, rejected as an ad on another, and blurry on the third.

If you’re a digital marketer, a content creator, or a social media manager juggling video across a handful of platforms every week, this is no...

If you have ever tried to justify an influencer budget with a number, you have probably run into the same problem. Search “influencer marketing ROI” and almost every page hands you a confident figure: $5.20 back for every $1, or $6.50, or lately even $6.93. Different numbers, same certainty. None of them tell you where the figure came from, how many campaigns...