Shopney | Learn how to build Shopify mobile apps and grow your eCommerce business

Push notifications and in-app campaigns should not be used as separate, disconnected mobile app features.

They work best when they are planned together.

Push notifications are great for bringing customers back to the app. They create the return moment.

In-app campaigns are great for guiding customers once they are inside the app. They create the action mo...

Customer acquisition is getting more expensive, which makes every repeat purchase more valuable.

For DTC brands on Shopify, retention has traditionally depended on a familiar mix of mobile web, email, SMS, loyalty programs, and paid retargeting.

Those channels still matter. But brands are increasingly looking for more direct ways to keep customers engaged after ...

Re-engagement in mobile commerce is not just about sending more messages to users who stopped browsing.

It starts earlier in the customer journey.

A user first needs to engage with the brand, find something relevant, convert or show purchase intent, and then receive a meaningful reason to return. Without that first layer of engagement, re-engagement becomes rand...

DTC brands sell directly to customers, without depending on distributors, resellers, or marketplaces to own the customer relationship.

This gives them a major advantage.

They can control the brand experience, customer data, communication, and post-purchase relationship more directly. They are closer to the customer before, during, and after the purchase.

...

Website visitors usually need to make more effort to return.

They need to remember the brand, open a browser, type the URL, search, click an ad, open an email, or find the store again.

Mobile app users have a much easier path.

The brand already has a place on their device. The app is easier to open, faster to browse, and more familiar to use. At the same ...