SEON

Every eCommerce merchant closely tracks its chargeback ratio, and for good reason. Card networks set the thresholds; acquirers enforce them and breach programs, like Visa’s Dispute Monitoring Program, bring fines, monitoring and mandatory remedi...

Generous return policies have earned their place as a reliable growth lever. They reduce purchase hesitation, lift conversion rates and build loyalty that compounds over a customer’s lifetime. Whether the sale happens at a store counter, on a website or through a third-party marketplace, finance teams understand those outcomes well enough to model them directly into revenue p...

For most of the last decade, eCommerce fraud teams have had a reliable tell. Humans behave like humans at checkout. You see it in mouse movement, typing cadence, the order in which someone fills out a shipping form and how long they linger before adding to the cart.

Fraud follows growth. Every new campaign, market and bonus program expands the surface it feeds on, and when the losses start eating into margins, the first instinct is to do two things at once: launch more campaigns to address the losses and hire more analysts to handle the larger workload. That instinct feeds the problem. You cannot outrun losses that scale with your growth...