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Foreign B2B firms often arrive in China confident, only to stall for reasons they never see coming. The product is good, the team is capable, and yet the deals do not come. Usually it is not the offer that is wrong, it is a handful of avoidable mistakes in how they approach the market, build […]

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Douyin vs Bilibili vs WeChat Channels: Which Video Platform for Your Brand in China? China has more video platforms than any other market. Every year, new ones appear. But for foreign brands, three platforms consistently produce results: Douyin for mass reach and direct commerce, Bilibili for Gen Z audiences and niche authority, and WeChat Channels […]

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Perfume was once a small part of Chinese shopping, but that is changing fast. More Chinese consumers, especially younger ones, are discovering fragrance as a way to express themselves, and the market is growing quickly from a low base. They are curious, open to niche and foreign scents, and increasingly see perfume as personal rather […]

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A WeChat Mini-Program is a small app that lives inside WeChat. No download needed. Users find it by scanning a QR code or searching inside WeChat. Over 450 million people use Mini-Programs every day. For foreign brands, it is the fastest way to sell directly to Chinese consumers without building a full native app. You […]

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JD.com: The Chinese Amazon That Handles Everything for You. Only available in Europe now. Big News only for European Brands wants to sell in China October 22, 2024 An Amazon-like Strategy JD.com, often called the “Chinese Amazon,” has managed to imitate and even surpass some practices of its American counterpart. JD European Store Where JD.com […]

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