Sales Training. Close It Now!

Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language

Most salespeople treat every customer the same way. They use one pitch. One approach. One way of communicating. And it doesn't work for everyone.

The problem isn't you. The problem is you're not reading the person in front of you. You're not recognizing their mind type...

Most salespeople think they have a price problem. They don't.

After twenty years in this industry and coaching hundreds of reps and technicians across every trade, Sam knows what "I need to think about it" actually means. Something earlier in the conversation was never resolved. And until you figure out what that is, no amount of price justification is going to move tha...

You're right on both counts. The research said 100-200 words for Apple/Spotify but that's the minimum floor, not the target. Looking back at the FM Hero episode, the show notes were substantially longer and more detailed. Let me rewrite:

Lisa Forrest of Contractor Commerce joins Sam Wakefield to break down why home service contractors who show pricing online are closing...

Every ounce of refrigerant you leave behind is money you bought and threw in the trash.

Most HVAC and home services companies have no idea how much refrigerant they're actually losing, what it's costing them, or that the EPA already has the authority to come after them for it. Not someday. Now.

Sam sits down with Les Rhynard and Adam Dykstra, co-f...

Do you feel micromanaged right now? Your boss breathing down your neck? Asking for more details, more plans, more updates? You're probably thinking it's a boss problem. But Sam's going to tell you something that might sting: it's not your boss. It's you.

And before you tune out, hear him out—because this applies at every level. Whether you're a salesperson with no team,...