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On paper, last month was a good month for our MVA leads program. The cost per case came in at $5,342. That is close to the goal range of $4,000 to $5,000, and it was down from $6,135 in June.
I’m glad we had good numbers and got near the goal, but it was a horrible month from an operations perspective. We had “intake transition” issues and that really hurt our results....
If your brain works and you have experience with Google Ads, at this point you have to realize that the highest-performing Google Ads strategy is max conversions (either pure or with a target CPA). Yes there are qualifiers to that statement. You have to be tracking the right kinds of conversions, you have to know your numbers, and you have to put into place and maintain perfe...