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AI search has gone from a novelty to a mainstream shopping and research tool in just twelve months. We’re breaking down how the data has shifted, what it means for your organic traffic, and the concrete steps you can take now to show up, and be trusted, in AI search before the holiday season ramps up.
A year ago, most people didn’t trust AI chatbots enough to shop w...
TL;DR: Ads are showing up inside ChatGPT, Google’s AI Overviews and AI Mode, and potentially Gemini next. It’s a real, measurable new channel already – but it’s still early, benchmarking is limited, and it demands a different setup and mindset than paid search or social. Here’s what we’re seeing and how to start testing it the right way.
...In this edition: New Search Console Reports and Search Generative AI Controls.
Google Rolls Out New Performance ReportsNow you can see how people discover your content in Google’s Search Engine Results Pages (SERPs) on platforms other than your own website. In early July, Google announced it is
In this edition: New Search Console Reports and Search Generative AI Controls.
Google Rolls Out New Performance ReportsNow you can see how people discover your content in Google’s Search Engine Results Pages (SERPs) on platforms other than your own website. In early July, Google announced it is