RedCircle Blog

In 2025, RedCircle launched Mic Check, an AI that ensures host-read ads meet the advertiser’s talking points and compliance requirements. Mic Check transcribes the read, checks it against the script, flags issues, and suggests...

Steven Bartlett is many things: entrepreneur, investor, author, host of The Diary of a CEO, and probably the only person alive who could make a podcast episode feel like a TED Talk with better lighting.

But here’s the thing: behind the viral moments and heart-to-hearts with business moguls and celebrities, Steven’s also been quietly dropping gems about how ...

Dax Shepard, the charismatic host of Armchair Expert, has transformed his podcast from a humble garage recording into a global sensation. Beyond his engaging interviews, Dax offers a masterclass in authentic podcast advertising. Let’s unpack the strategies that make his approach resonate with millions.

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Podcast advertising is undeniably effective. But like baking the perfect cookie, the magic lies in following the right recipe. Knowing what to expect sets you up for sweet success. Here’s your playful practical guide to making podcast ads your most delicious marketing strategy yet.

Wanting to “dip your toes” into po...

Podcast advertising is scaling and, increasingly, it’s scaling globally.

That’s why we are excited to share that RedCircle has partnered with Audion, a leading digital audio specialist in Europe, to expand programmatic podcast demand across key European markets. This new integration unlocks more demand, more inventory, and more opportunities for cre...