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Experiences at the Smart Water Metering & Data Utilization / Water Customer Experience Congress 2026
One theme kept coming up throughout this year’s Smart Metering Conference: the water sector has become very good at talking about meters, data and technology, but the real opportunity lies in changing behaviour.
What struck me most was how often spea...
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey ahead of International Youth Day. Based on insights from over 45,000 people across 45 countries, the data focuses on young people aged 18 to 24 and reveals a striking paradox: they remain t...
RED C Consumer Mood Monitor: July 2026
The latest RED C Consumer Mood Monitor suggests that consumer sentiment in Ireland has recovered somewhat from the sharp decline recorded in April 2026, but confidence remains fragile. While consumers are feeling less anxious than they were three months ago, worries about the cost of living and ho...
What drives true brand connection?
According to RED C’s latest UK Brand Reaction Index, the UK’s most emotionally connected brands are those that have earned a trusted place in people’s everyday lives through consistency, reliability, relevance and small moments of joy.
This year’s findings reveal an important shift in consumer sentiment. In a w...
What drives true brand connection?
According to RED C’s latest ROI Brand Reaction Index, Ireland’s strongest brands are those that have earned a meaningful place in people’s everyday lives through trust, familiarity, consistency and shared experiences.
This year’s findings point to several important shifts in consumer sentiment....