With the open-web advertising model under pressure, publishers are rethinking where quality inventory and engaged audiences can be built. Apps are increasingly part of that answer, offering deeper relationships, stronger first-party signals and more control over the user experience. But building a valuable app advertising business is not simply a matter of shrinking the web s...
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Title of Pugpig | The mobile publishing platform for newspapers, magazines and more: "The Mobile App Platform for Publishers & Media Brands | Pugpig"