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How many good ideas have disappeared inside your practice?

You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change.

Everyone agreed. But then, a few weeks later, you realized nobody was really doing it anymore.

That is not an idea problem. It is an execution problem.

This week on Power Hour...


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Most ODs who enter aesthetics start in a similar place.

They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then the opportunity stalls.

The devices are there. Patients show some interest. But aesthetics never becomes a real business.

This week on Po...


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Most practices assume that selling more glasses means making more money.

But what if that is not always true?

In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. Trinae Rosato (Owner of Rosato Family Eyecare LLC) and Dr. Brian Abert (Founder of Vista Eye Care and Member of the AOA...


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How are you?

Most people answer that question without thinking.

"Good. Fine. Okay."

Then the conversation moves on, and nothing meaningful is learned.

But what if that question is one of the reasons so many conversations stay stuck at the surface?

In this week's episode of Power Hour, host Eugene Shatsman sits down with Bart Foster, Founder ...


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Independent practice performance is under pressure.

Refractions are down. Revenue is down. Exam-only behavior is climbing.

And for many practices, the first half of 2026 has been much tougher than expected.

In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Jason Lake, General Manager of PERC & Opti-Port, to examine real-time ind...


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