Podcasting Insights with The Podmaster: growth advice for people and brands

Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I got several different answers from several perfectly respectable financial sources ...

Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest.

Then I went and looked into how you'd actually do it. And that's when the truth of the situation emerged. And OMFG is it a situation.

So this episode was going to be the good news about organising a walkout. Instead it's the honest version of wh...

Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing.

It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on

It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever?

In this episode I troll the consistency doctrine which the gurus peddle. The show-up-every-week-forever commandment that gets drummed into ...

Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing.

It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot.

This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession ...