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Podcast advertising has matured, but measurement is still one of the most misunderstood aspects of the industry.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Jason Fialkov, Vice President of Sales at Claritas, to unpack how marketers should really be evaluating podcast performance in today's privacy-first landscape.
T...
Podcast advertising is growing around the world, but not every market is evolving in the same way.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Adel Saadi, Founder & Managing Director of Next Broadcast Media, to explore how brands and agencies are approaching podcast advertising across international markets.
Toget...