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NAR Consumer Ad Campaign

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NAR Consumer Ad Campaign: Partner with a REALTOR® - Expertise and Ethics at Work For You

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New townhomes are enticing home buyers who want a prime location, high-end amenities and a lower price than a single-family detached home. Buyers have plenty of choices, with townhouses accounting for 18% of all single-family home construction in 2025. That was a 40-year record, says the National Asso...


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Affordability is reshaping priorities for home buyers. That’s why cost-conscious buyers and homeowners are seeking ways to keep utility bills relatively predictable and reasonable. Energy efficiency is a growing priority for home buyers, according to surveys from


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Life events and local news stories can push homeowners into quick decisions about buying or expanding a home security system. “You’re more interested when things hit closer to home,” says Rob Gabriele, home security expert and editorial director at SafeHome.org, a consumer-focused research and...


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