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NAI: Network Advertising Initiative

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There’s a persistent assumption in healthcare advertising that you can have speed or you can have privacy, but not both — measurement and optimization pulling one way, compliance pulling the

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The latest episode of our web series with PurpleLab tackles a question regulators haven’t fully answered: what counts as health inference risk? HIPAA’s expert determination standard assesses reidentification risk against

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A set of plain-English do’s and don’ts for adopting AI-enabled and agentic advertising workflows. Today, the NAI’s released new guidance, Key Do’s & Don’ts for Using AI in Network Advertising,

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