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Most loan officers are stuck on the bottom two floors of a pyramid they don't know they're standing on.
Floor one is solicitor. Cold calls, coffee invites, "I'd love to learn about your business." Agents have heard it a thousand times and they know what it is.
Floor two is vendor. You broke through, you're getting deals, and you're still leading with product and p...
Six months chasing one agent. She finally texts back, and the Loan Officer freezes. No idea what to say.
Five years ago I'd have typed him a long answer from memory of how to reply.
Last week I just said: that's episode 317.
Here's what changed.
425 episodes of Mortgage Marketing Radio. Ten years of practitioners who actually do the work, scripting, da...
I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class.
Idea #1 — Turn MLS data into content realtors ask for.
Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 o...
Gen Z homebuyers are watching your videos, checking their credit, and still not picking up the phone. Here's exactly why, and the fix that gets them to call.
Guild Mortgage partnered with YouGov on a national Gen Z Homebuyer Study: 1,400+ buyers, open-ended answers, their real words. In this episode, guest host Katie Shive sits down with Drew Gillette, ...
You’ve been sold a lie: that if you just post enough content, the business will come.
It won’t. And in this guest-host takeover of Mortgage Marketing Radio, Michelle Mikel and Jennifer Butcher prove it with real numbers.
Jen is a 25-year mortgage veteran and host of the She Talks Money podcast. She was doing what all the gurus tell you to do — fiv...