MIT Supply Chain Frontiers

Freight companies face increasing pressure to adopt AI, but which technology is actually working on the road? This episode examines critical findings from ground-level freight operations, revealing why Excel remains the dominant tool despite digital transformation efforts, and why data quality, not AI sophistication, remains the biggest bottleneck constraining freight efficie...

Artificial Intelligence is frequently hailed as a transformative force for global supply chains, yet the gap between technological promise and operational reality remains a central challenge for industry leaders. In this episode, host Dr. Matthias Winkenbach, Director of Research at MIT CTL, leads a nuanced discussion on the transition from AI hype to the implementation of fu...