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I read The Book of Elon by Eric Jorgenson, a collection of Elon Musk’s most useful ideas on purpose, engineering, business, hiring, intensity and problem-solving, presented largely through Musk’s own words.

Rather than another Elon Musk biography, this book attempts to distil his operating system: how he thinks, why he works with such extreme intensity and which pr...


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In this Mere Mortals book review, I talk through The Odyssey by Homer the famous follow-up companion to The Iliad, and one of the great adventure stories of the Western canon.

Compared with The Iliad, I found The Odyssey much more readable, more story-driven, and honestly more enjoyable. This is the great soldier-returning-home story: Odysseus trying to make his wa...


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Art is hairy, art is context, art is beauty and ..... art is big butts!?

In this episode, I dive into 'Get the Picture' by Bianca Bosker, a 2024 book that explores the contemporary art world from the inside. Bosker approaches it through immersive journalism, working as a gallery assistant, art fair staffer, studio helper, museum guard and briefly as an artist herself....

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Abstract ideas made definite.

In this episode of Mere Mortals book reviews, I dive into Peter Thiel’s 'Zero To One' and why its big-picture thinking resonates more than tactical business how‑to. I explore Thiel’s blend of abstract philosophy and concrete startup stories (from PayPal to Palantir) and discuss his contrarian takes on competition, monopoly and the value o...

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I'm begging you PLEASE, I'll be your very best friend.

In this episode I review Dale Carnegie’s classic 'How to Win Friends & Influence People' nearly a century on from its publication. I walk through the book’s structure: principles on handling people, making people like you, winning others to your way of thinking and leading without resentment. Timeless advice s...

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