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This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside Membership Academy and share the answers with you.
First up is a question about drip feeding content. A membership owner running a diet and lifestyle site wanted to know if releasing their courses gradually, rather than ...
In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someone moves from having no idea they have a problem to being ready to buy.
I focus on the very first stage, problem unaware, because it's the biggest, cheapest, and least competitive audience available to you right no...
Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running from, or the future they're running towards. Most membership owners never actually decide which one they're doing. They just default to whatever feels natural and end up leaning hard on one side without realizing it.
In this...
In this episode, I'm tackling one of the most misread signals in your cancellation data - people leaving saying that they "didn't have time"
Most membership owners write that off. Busy people, can't be helped. But in a lot of cases, that's not what's going on at all. When a member says they didn't have time or weren't using the membership enough, what they're often real...
Most membership owners treat their marketing like a straight line with a finish line at the end. Get the traffic. Build the list. Make the sale. Done. But that model is fundamentally broken for subscription businesses, because the sale isn't the end - it's the beginning.
The membership marketing flywheel flips that thinking completely. Instead of treating new members as...