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Website title: MarketSmart | Major Gift Fundraising Software
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Here’s what nobody wants to admit out loud: the Advancement Profession built a system to measure gift officers on everything except what actually predicts a gift.
A former colleague of mine retired after 32 years as a frontline MGO. Thirty-two! He helped move hundreds of millions of dollars, and he did it by knowing donors and their families well enough that the ask wa...
High-touch fundraising has always been the gold standard. The strongest major and planned gifts are built on trust, time, and deeply personal relationships.
But there’s a problem.
Most advancement teams don’t have ...
If I could only convince more leaders of purpose-driven organizations that they will raise more money and retain more donors by acting like a cause, not a nonprofit.
Nonprofits, alas, root their fundraising in their financial goals. That’s weak and wan philanthropic soil. Causes anchor their fundraising in what could be. They establish their credibility by demonstratin...