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I heard somewhere years ago that the reason the classic TV remote control is so ridiculously complicated is that each button has its own product manager, lobbying hard for the features of that button. I think of that every time I stay in an Airbnb and can’t figure out how to turn on the TV. It inspired this cartoon.
In 1967, a computer scientist named Melvin ...
There’s an old joke that the best place to hide a dead body is page two of Google search results.
For years, the name of the game was to rank as highly as possible in the top 10 blue links. Some of the game resulted in mindless keyword stuffing and other SEO hacks. But it also created a value exchange: make useful content and receive traffic in return.
...I recently stumbled across Goodhart’s Law:
“When a measure becomes a target, it ceases to be a good measure.”
The British economist Charles Goodhart originally framed this in a 1975 article on monetary policy, but it’s an important watch-out for business today.
When we optimize for a number instead of our true goal, we ris...