Marketingdive

The 6-foot tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing. 

Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun.

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.

While a national ban is currently hypothetical, eMarketer’s research on its potential impact reflects the rapidly changing regulatory landscape for mobile.

The 14-part, non-linear series follows the culinary endeavors of a modern home cook and her eccentric roommate from the 17th century.