Marketing Vanguard

Marketing Vanguard continues live from Cannes as Jenny Rooney hosts a special Adweek House conversation with Mainardo de Nardis, Global President and COO of Edelman and Rani Al Hajji...

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jonathan Adashek, SVP, Marketing and Communications at IBM, to unpack how marketers should be treating AI, today. He breaks down how at IBM, it is becoming a way to rethink proces...

Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes only works when CMOs show up with clear intention. Mark explains how AI has moved from tech hype to operational reality, why disruption cycles collapsed from five years to five months, and why honest peer debat...

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how...

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conversation, Todd makes a sharp case for something the industry has almost talked itself out of - marketing is su...