Marketing Mind

This Independence Day, brands took the celebration beyond the usual tricolour posts and patriotic greetings, finding stories in family values, everyday compromises, unity and even the way we shop. While some campaigns explored what freedom means within our everyday lives, others turned to music, creators and technology to bring the spirit of the occasion to l...

We talk about loving the country in big words: freedom, pride, sacrifice, unity. But sometimes, the smallest acts have said more. Not throwing something on the street. Not damaging a public space. Stopping for a second to think about the person who has to clean up after us.

JSW Paints’ 2022 Independence Day campaign has found that idea in the most unexpected place, a w...

The Securities Appellate Tribunal (SAT) has partly relaxed the market-access restrictions imposed by the Securities and Exchange Board of India (SEBI) on Zee Entertainment Enterprises Limited (ZEEL) and its former Managing Director and CEO Punit Goenka.

A...

Instagram has given its name a little makeover. The platform has introduced a new wordmark, its text-only logo spelling out “Instagram”, bringing a sharper and more contemporary touch to an identity that has become instantly recognisable over the years.

Announcing the refresh, Instagram head Adam Mosseri described the new wordmark as “sharper and more ...

Instagram has introduced a refreshed wordmark logo after more than a decade, with Instagram head Adam Mosseri announcing the update on August 13, 2026, across Instagram and Threads.

Mosseri has described the updated wordmark as “shar...