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Marketing China's title: GMA | Digital Marketing Agency in China
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Something changed in how Chinese brands talk to the public this year. The bold, opinionated brand voice that worked so well a few years ago is quietly going out of style. Marketing teams are choosing their words with more care, founders are posting less on their personal accounts, and comment sections are getting closed more often than they get opened up.
That shift i...
Chinese marketers have a new favorite phrase this year: “求异业合作”, which roughly means “looking for a cross-industry partner.” Type it into Xiaohongshu and you get a wall of posts from brand managers, small business owners and independent creators, all asking the same question: who can I team up with to reach people I cannot reach alone?
The Trend: Brands From Different...China is having a podcast moment. Big names are leaving TV and short video for long-form audio and video talk shows, and brands are starting to notice. This is one of the 11 marketing trends for 2026 flagged by Chinese media outlet Huxiu (虎嗅网), in an article titled “2026影响品牌的...
Skip the manifesto. Show the moment. That is the shift a growing number of Chinese brands are making right now, and it just got flagged as one of the trends set to define marketing in China this year, in a roundup of “11 marketing trends for 2026” published on Huxiu (虎嗅网), on...