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Marketing B2B Technology: Marketing B2B Technology | Mike Maynard, Napier

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AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.01 day

Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by streaming-driven revenue declines after 2011–2012 into disrupting direct mail with technology and recurring revenue. Kugler explains how DM2.0 combines “ink on paper” with a bundled SaaS “performance stack” including landing pages, QR codes...

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The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI3 weeks

Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to “boomerang” leader returning after six years away, and Treasure Data’s rebrand to Treasure AI. Flores says the shift is an evolution based on the company’s machine-learning and predictive heritage, its technical DNA of using AI internally...

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