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Site title: Digital Marketing and Data Consultancy - Making Science
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Every day, your customers write you thousands of creative briefs. They’re short. They’re brutally honest. And they tell you exactly what they want, in their own words.
They’re called search terms — and most advertisers throw them away.
Someone who types “waterproof hiking boots for wide feet” into Google isn’t browsing. They’ve told you the product, the use case...