Magnite Blog: Ad Tech News & Programmatic Insights

For much of programmatic advertising’s history, competitive advantage was built on scale, connectivity, and efficiency—moving bid requests, processing transactions, and connecting buyers and sellers across digital ecosystems. Most of the intelligence used to evaluate media also lived on the buy side, where DSPs and advertisers relied on audience segments, targeting strategies...

Katherine, one of our Engineering managers, takes us through a typical day in her life working remotely with Magnite.

Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company.

How would you explain what you do to someone outside the industry?

As the 2026 midterm election cycle begins to take shape, political advertisers are navigating an increasingly complex media landscape driven by the continued growth of CTV.

At Magnite Midterms 2026: The Supply Side Election, Magnite brought together publishers, agencies, and political media leaders in Washington, D.C., to discuss

At Magnite, we’re focused on making audience activation and data collaboration more seamless across the advertising ecosystem. As part of that commitment, we’re excited to announce Magnite’s participation as a Databricks CustomerLake initiative initia...

Every four years, the world’s biggest football tournament transcends sport to become ...