Madison Logic

Marketing has officially moved beyond its role as a cost center, with growing expectations for the function to prove its impact on business growth. Yet research from Madison Logic and The Harris Poll finds that 48% of marketing leaders are still...

Connecting buying group signals is only the first part in understanding buying group purchase behaviors. The harder question is knowing when the signals you’re seeing add up to a real opportunity—and then measuring that progress in a way that sales ...

B2B buyers no longer follow a straight line to purchase. Most of their research happens anonymously, across channels, over extended periods—leaving marketers with a massive visibility gap and traditional nurture programs that can’t keep pace.

Display advertising closes that gap. As one of the most versatile paid media channels, it gives ABM teams persistent visibility...

If your marketing team is generating plenty of marketing qualified leads (MQLs) but pipeline still isn’t progressing as expected, the problem may not be lead quality but how you’re defining qualification.

As B2B ...

For decades, marketers have treated the marketing qualified lead (MQL) as the clearest signal of account interest. A prospect downloads a white paper. Registers for a webinar. Requests a demo. Their lead score crosses a ...