Lunch Hour Legal Marketing

We’re long overdue for a classic Gyi and Conrad mess-around. Let’s poke fun at Scorpion’s new AI marketing guide, shall we? Later, the guys highlight your juicy LinkedIn comments about discount pricing in the personal injury market.

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While we can see some merit here and there, is too much of Scorpion’s

Gyi's talking up Lawmatics' new toy, Conrad's still not letting AI anywhere near his intake desk, and somewhere in Iowa, Tim Semlroth is regretting ever asking a follow-up question. This month's Office Hours highlights reel pulls the best of three weeks together: Lawmatics unveils Merlin, a listener's 17-lawyer FAQ video project turns into a masterclass on feeding the machine...

This week, outside the box comes in two flavors: a lawyer in a Bigfoot costume, and a firm that killed its entire legacy media budget and never looked back

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Angel Reyes runs a Texas PI firm spending $50 million a year on marketing. All of it digital, none of it billboards, none of it legacy media. He killed that spend back in 2018 and never looked bac...

This election season is bringing a major hike in ad rates. What’s a lawyer to do? Later, service and gifts give every member of your law firm the opportunity to level up client experiences.

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Massive political ad spends are pushing expenses higher than ever in the lead-up to November 6, impacting your branded advertising economics both online and off. Do yo...

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, an...