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Patchouli… one of the most misunderstood ingredients in perfumery, we think.
Lots of people think they hate it, but what they might not know is that without it, many of the
most popular perfumes in the world wouldn’t exist!
So what is patchouli?
Part of the same family as mint, patchouli is a perennial herb na...
In honour of Dita Von Teese’s tour of Australia, we’ve been celebrating her and our bestselling fragrance, Scandalwood – a collaboration between her and Heretic Parfum.
It got us thinking about the best Architectural Digest home tour ever uploaded… Dita’s (duh!). We’re obsessed with her eclectic vintage decor, and not to bra...
Sandalwood: a raw material that has been used in perfumery for millennia, and remains a core part of perfumery tradition to this day. Prized for its versatility, it’s an essential ingredient in every perfumer’s palette, and you’ll notice it popping up in almost every genre of fragrance as a result.
Let’s get to know sandalwo...