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The pharmaceutical commercial model is entering a period of structural change.
For decades, commercial organizations have relied on relatively stable models built around field sales forces, face-to-face healthcare professional engagement, traditional marketing, medical education, and product-focused campaigns. These approaches remain important,...
Eli Lilly has filed six new lawsuits in the United States as part of its effort to combat the sale of unapproved versions of its experimental obesity medicine retatrutide. The drug has not been approved by the U.S. Food and Drug Administration (FDA), and Lilly has said it does not plan to submit an application for FDA approval until next year.
The lawsuits target six c...
The pharmaceutical industry is entering 2027 with a fundamentally different set of strategic challenges than it faced at the beginning of the decade. Artificial intelligence is moving from experimentation toward enterprise deployment, drug development e...
Aura Biosciences is restructuring its operations under recently appointed Chief Executive Officer Natalie Holles, shifting its focus toward ocular oncology while reducing its workforce by approximately 20% and making multiple changes to its executive leadership team.
Holles, who assumed the CEO role in April, inherited a company developing precision therapies for solid...
Pharmaceutical sales are undergoing one of the most significant transformations in decades. The traditional commercial model—built around face-to-face interactions between sales representatives and healthcare professionals (HCPs)—is giving way to a ...